EV’s April fool of 2014 (1) was what I thought ‘a quite daring hoax’ as it featured Royal Enfield acquiring The Vincent and the HRD brands. Well, it turned out not to be that foolish as in the mean time the owner of Royal Enfield – Eicher Motor Limited (EML) – was in facts in negotiation to buy out the US trademarks for The Vincent and related brands (2) from the Vincent Motors LLC, a US company initially set up by Bernard Li.
If you are not familiar with the whole story (3), Bernard Li indeed attempted to revive the Vincent legend in the early 2000s and even built five prototypes using one Vincent (RTV) then four Honda RC51 engines, but his venture ended with his untimely and tragic death on a bike-touring trip.
As the US trademarks were being renewed in 2012, the owner of those issued from the historic Vincent Company (Stevenage, UK) filed an opposition and the case went to the US patent court for settlement. But the most interesting was yet to come as on June 2, 2014, EML asked the US patent court “to be substituted for Vincent Motors LLC in the case”. In the clear, the US trademarks for the Vincent, and related brands, had been acquired by the same mark owner as Royal Enfield.
Eventually, after over three years of procedurals, the US patent court ruled in disfavor of EML, taking away its dream to apply the famous golden scroll on its (undisclosed) future v-twin. So ended the very last attempt to revive the Vincent legend (4). Now it will be interesting to analyze what brand strategy EML will be adopting.
Philippe Guyony © 2016
 Vincent, HRD, Black Shadow and Black Lightning.
 For the complete story, refer to the book Vincent Motorcycles – The Untold Story since 1946