Under undisclosed terms of the agreement, the Eicher Group which already owns Royal Enfield since 1994, has acquired the Vincent-HRD brand operating license for the manufacturing of motorcycles. “We are proud to have completed this long term agreement and equally excited to announce the formation of a special team which will have the mission to develop the brand strategy and the future Vincent-HRD models, including an exclusive V-Twin engine. The Vincent-HRD brand carries a lot of emotion and passion, so we will take the time to meet enthusiasts, understand the brand roots, its heritage and DNA. We want to market motorcycles that not only are recognized as Vincent-HRD by the brand aficionados, but also conquer new customers, thus we estimate that we are 3 years away from the first product launch. We are also excited for our distribution partners, who will find in this broader product line-up a fantastic opportunity to expand and develop their business.” tells the press release.
Chennai, India | April 1, 2014